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Marketing Management

The IUP Journal of Marketing Management is a quarterly journal focusing on marketing strategy, marketing research and techniques, brand management, advertising, consumer behavior and other emerging and interdisciplinary... Read More

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  • Title : Marketing Management
  • Frequency : Quartely
  • Language : English
  • Edition : Indian
  • Category : Journals on Various Topics
  • SubCategory : Management
  • Version : Print Version
  • Publishing Country : India

About Marketing Management Journal

The IUP Journal of Marketing Management is a quarterly journal focusing on marketing strategy, marketing research and techniques, brand management, advertising, consumer behavior and other emerging and interdisciplinary issues.

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