About the NOLEGEIN Journal of Consumer Behavior & Market Research Magazines
Nolegein - Journal of Consumer Behavior and Market Research is focused towards the rapid publication in the following areas of Market information Market segmentation Market trends Marketing effectiveness Customer analysis Choice modeling Competitor analysis Risk analysis Product research Advertising the research Marketing mix modeling The purchase decision and its context Risk perception and risk reduction activities Brand-switching Online Shopping Affect: Emotions, feelings and mood Customer loyalty Ethnographic research Sections covered by this journal are review papers, research papers, interviews, news, companies/ institutions write-ups, short popular articles and case studies.
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